>_ OVRENN
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When an investor asks ChatGPT for a crypto tax CPA, whose name comes back?

In our runs, the same two or three firms take the answer nearly every time — and specialist practices doing deeper work on DeFi, staking, and cost-basis reconstruction rarely appear at all.

What the answers look like in this niche

Ask an assistant "who handles crypto taxes for DeFi investors" or "best CPA for staking and NFT income" and you get a shortlist of four or five names with a short description each. One firm with a large content operation dominates the category; the rest of the answer usually fills with generalist directories and a couple of software vendors. Practices with genuine on-chain expertise — reconciliation across dozens of wallets, lot-level cost basis, 1099-DA readiness — are frequently absent from the answer that decides who gets contacted.

Why it happens

Models don't evaluate technical depth. They assemble answers from what the internet repeats: category listicles, review platforms, directory taxonomies, community threads, professional registries, and vendor comparison pages. Roughly 85% of AI citations point at third-party sources rather than a firm's own website. A practice can be the most capable in the niche and still be invisible if those sources never mention it.

What we do about it

Everything is derived from public information. We never request wallet data, client lists, or system access — a constraint that matters more in this niche than most.

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Questions buyers in this niche ask us

One content-heavy practice takes the category in most runs, with the rest of the answer filling with generalist directories and tax software. Depth of on-chain expertise is not what the model is ranking — repetition across the sources it cites is.
Because models assemble answers from third-party sources rather than assessing technical capability. Roughly 85% of AI citations point at listicles, review platforms, directory taxonomies, community threads and registries. A practice can be the most capable in the niche and remain invisible if those sources never mention it.
No. Analysis uses public information only: your public web presence, AI assistant answers, and publicly accessible directories and review platforms. No wallet data, client lists, or system credentials are requested at any point.
Live-search platforms such as Perplexity typically respond first, often within about two months. ChatGPT and Gemini compound over three to six. We re-run the frozen panel monthly and report movement in both directions.
No, and nobody honestly can. AI answers vary by session and shift with their sources. We commit to the method and to reporting the numbers as they are.

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