Methodology Founder FAQ Free check
>_ AI SEARCH VISIBILITY

Your next client just asked ChatGPT which accounting firm to hire.
Were you the answer?

Ovrenn gets specialized accounting, CPA, and fractional-CFO firms named in AI answers — and proves it monthly.

Get your free 5-minute check Public information only. No client data, no system access.
1. Pilot — popular with venture-backed startups
2. Kruze Consulting — strong startup tax expertise
3. Burkland — fractional CFO depth
4. Zeni — AI-assisted bookkeeping
Your firm — not mentioned.

>_ The zero-click shortlist problem

The shortlist forms before anyone visits a website.

94% of B2B buyers now use AI assistants during vendor research. 68% of searches end without a single click. When a founder asks ChatGPT for "the best accounting firm for a SaaS startup," the answer names four or five firms — with descriptions, strengths, and often a direct verdict.

That answer is the shortlist. Buyers rarely look past it — in 6sense's 2025 study of 3,986 B2B buyers, buying groups filled roughly four shortlist spots on day one and bought from that shortlist 95% of the time, up from 85% a year earlier.

Sources: 6sense, 2025 B2B Buyer Experience Report (n=3,986) · SparkToro & Similarweb, zero-click study, June 2026 (68.01% of US Google searches, Jan–Apr 2026) · Pew Research Center, 2025 (8% click-through with an AI summary present vs 15% without).

If your firm isn't named, the buyer doesn't reject you. They never learn you exist.

>_ Proof block

We measured it. The gap is real.

In July 2026 we ran 29 buyer questions through ChatGPT for the startup-accounting niche. Fresh session per question, exact buyer phrasing, every named firm logged.

One firm ChatGPT described accurately — services, ideal client, strengths — and still named in only 1 of 29 answers. The AI knew them. It just recommended their competitors instead. That's not an awareness problem. It's a source problem. Source problems are fixable.

Read the research →

>_ Whose questions we win

Built for specialized firms, not generic practices.

The questions your buyers ask are specific. So is our work.

  • "Best accounting firm for a startup that just raised a seed round?"
  • "Best CPA for Amazon sellers?"
  • "Who handles crypto taxes for DeFi investors?"
  • "Best fractional CFO for a $5M SaaS company?"
  • "Real estate syndication CPA — who do investors use?"

If your firm competes on one of these answers, we can measure exactly where you stand today.

Niche breakdowns: startup & SaaS · e-commerce · crypto tax · real estate · benchmark research · vs. monitoring tools

>_ Method

Measure. Map. Move.

01 /

Measure.

We run a frozen 100-question panel of real buyer questions through ChatGPT, Perplexity, Gemini, and Google AI. Your appearance rate, your competitors', logged and screenshotted.

02 /

Map.

AI answers are assembled from sources: listicles, directories, review platforms, comparison pages, professional registries. Roughly 85% of citations are third-party. We identify the exact pages AI relies on in your niche — and audit your footprint across them, from IRS and AICPA directories to Clutch, G2, and review platforms.

03 /

Move.

We fix what the sources say: correcting and completing your third-party profiles, placing you in the articles AI cites, restructuring your own site into content AI can actually quote. Then we re-run the panel monthly and report your movement — same questions, same method, every month, unprompted.

>_ What we measure

Straight numbers, stated honestly.

We report mention share, citation share, competitor displacement, and source-footprint growth — the same citation-based metrics Microsoft's Bing now reports officially in Webmaster Tools.

We do not guarantee traffic volumes, lead counts, or that any specific AI platform will name your firm. Nobody can honestly guarantee that, and firms regulated under Circular 230 shouldn't buy from anyone who claims to. AI visibility work typically shows movement over 3–6 months; live-search platforms like Perplexity respond first. If your numbers haven't moved by month three, we say so ourselves.

>_ Founder line

Run by a researcher, not a sales floor.

Ovrenn is run by Giorgi Lebanidze — OSINT researcher, published author, and the analyst behind the visibility benchmarks on this site. The research you'll see on a call is the research we actually ran. About the founder →

>_ Compliance / trust

Built for firms that answer to regulators.

Everything we analyze is public: your web presence, AI answers, third-party profiles. We never request client lists, financial data, taxpayer information, or system access. Our reporting language is measurable and non-guaranteed by design — so nothing we hand you creates Circular 230 exposure in your own marketing. Case studies happen only with written opt-in, anonymized by default.

>_ CTA repeat

Find out what AI says about your firm.

Five minutes. Public data only. You get your mention rate, your top competitor's, the sources AI cites in your niche, and a snapshot of your directory-profile gaps.

Based entirely on public information. No client data, no system access, no sales call required.

>_ Methodology

How we measure AI visibility

Most "AI visibility" claims can't survive a follow-up question. This page exists so ours can.

The panel

A frozen set of 100 buyer questions per niche — category searches ("top startup CPA firms in the US"), situation searches ("best accounting firm for a Series A"), comparisons ("Kruze vs Pilot"), and service queries (R&D credits, 409A, ASC 606). Phrasing never changes between runs; that's what makes month-over-month movement a real measurement instead of an anecdote.

The run

Each question goes into a fresh, logged-out session — ChatGPT, Perplexity, Gemini, Google AI. Every firm named is logged with position. Perplexity and Google AI expose their citations; we log every cited URL. AI answers vary between sessions and locations — which is precisely why we measure with a fixed panel at fixed intervals and report trends, never single answers.

The metrics

Mention share
% of panel questions where your firm is named. Directionally aligned with the Citation Share metric Bing Webmaster Tools now reports officially.
Citation share
% of AI-cited sources referencing your firm.
Competitor displacement
your named competitors' rates, tracked against yours.
Source-footprint expansion
count and quality of third-party pages referencing you.
Third-party profile consistency
naming, service labels, credentials, and descriptions across the registries and platforms AI draws from.
Site quotability
whether your own pages contain claims an AI can actually extract and repeat.

The Third-Party Entity Footprint

AI assistants don't know your firm; they know what the internet says about it. For accounting, that internet has structure: the IRS's federal directory of credentialed preparers (which the IRS itself tells taxpayers to use), AICPA member verification, Clutch and G2 provider profiles with formal "outsourced accounting" and "fractional CFO" taxonomies, mainstream review platforms, and the editorial "best firms" lists AI quotes constantly. Auditing and correcting your presence across this stack is not hygiene — it's a direct input into the answers.

What monitoring tools don't do

$29–$500/month dashboards report your visibility score. They don't correct your directory profiles, don't pitch you into the listicles AI cites, don't restructure your site's copy into quotable claims, and don't interpret niche accounting queries. Measurement without execution is a scoreboard for a game you're not playing. We run all three layers: measurement, analysis, execution.

What we don't claim

No guaranteed placements. No promised traffic or lead counts. No claims that any specific platform will always name you. Published movement expectations: live-search platforms typically respond within ~2 months; ChatGPT and Gemini compound over 3–6. Reported monthly against the frozen panel, whether the news is good or not.

>_ Founder

Who runs Ovrenn

Giorgi Lebanidze, founder of Ovrenn

Giorgi Lebanidze. OSINT researcher, published author of fiction and non-fiction on intelligence and cognitive skills, founder of Ovrenn.

Before this was a market, visibility analysis was my research discipline: mapping where information comes from, which sources feed which conclusions, and how a narrative forms before anyone checks it. AI answers are that exact problem wearing a commercial suit. The models don't have opinions about accounting firms — they have reading lists. My work is finding the reading list and getting my clients onto it.

Ovrenn is deliberately a research operation, not an agency floor. Every engagement starts with a measured baseline — the same 100-question panel documented on the methodology page — and every month ends with a re-run and a straight report. The benchmark research on this site is work I ran personally, screenshots and logs kept.

The companyOvrenn LLC, registered in Wyoming, USA. Working with US accounting, CPA, and fractional-CFO firms remotely.

Contactgiorgi@ovrenn.com · Book 15 minutes

>_ FAQ

Fair questions, straight answers

94% of B2B buyers report using LLMs during vendor research, and your own industry press is already on it — CPA Practice Advisor has published this year on firms losing influence before the first conversation and on FAQ content getting cited by AI tools. The buyers asking AI aren't a future cohort. They're the ones who never called you last quarter.

Mostly true — and it's the reason this matters more, not less. When an AI summary appears, clicks to websites drop sharply; a majority of searches end with no click at all. The buyer doesn't browse ten sites anymore. They take the AI's shortlist and contact two firms. The value isn't traffic — it's being on the shortlist that forms inside the answer. The few clicks that do arrive are documented to be higher-intent.

No — and be suspicious of anyone who says yes. AI answers vary by session and change with the underlying sources. What we do: measure your baseline honestly, execute on the sources, and report movement monthly against a frozen panel. Firms operating under Circular 230 understand better than anyone why we keep every claim measurable and non-guaranteed.

Referrals are why you're alive; they're also invisible to every buyer outside your network. Your own industry guidance now says firms can't rely on word of mouth alone. And here's the mechanism worth understanding: when a referred prospect double-checks you — and they do — they increasingly ask AI. If AI recommends your competitors in that moment, your referral just got a second opinion you didn't choose.

Ask them what your mention rate across a fixed AI-question panel was last month. SEO optimizes pages for rankings in a click environment that's shrinking. This work optimizes the third-party source layer AI actually cites — directories, listicles, reviews, comparison pages — plus your site's quotability. Complementary work, different layer. We're happy to coexist with your SEO agency; we're doing the part they don't.

Tools show the score. They don't change it. None of them corrects your IRS or AICPA directory presence, completes your Clutch/G2 profiles, pitches you into the listicles AI quotes, or rewrites your pages into extractable claims. Measurement, analysis, execution — a dashboard covers a third of that. Some of our best conversations are with firms that bought a tool, watched a flat line for six months, and understood.

Nothing. Public information only — no client lists, no financials, no credentials, no taxpayer data. The audit is built from your public web presence, AI answers, and publicly accessible third-party profiles. Your compliance officer can read our data-handling page in two minutes.

Free 5-minute check → full audit at $1,500–2,500 (one-time, upfront, credited toward month one if you continue) → 60-day pilot at $3,000/month → ongoing retainer $3,000–5,000/month. Three-month minimum on retainers, because the work compounds and we won't sell you a month of nothing.

>_ Privacy / data / company

Data handling, plainly

Who we areOvrenn LLC, a Wyoming, USA limited liability company. Contact: giorgi@ovrenn.com.

What we collect from youIf you request the free check: firm name, website, niche, work email, optionally competitor names. That's the entire form. If you email us: your email and what you wrote.

What we never requestClient lists. Financial records. Taxpayer information. System credentials. Access to your website, CRM, or accounting stack. Our analysis is built from public sources — your public web presence, AI assistant answers, and publicly accessible directories and review platforms.

What we do with itRun your visibility check, send it to you, and follow up about it. We don't sell contact data, don't share it with third parties beyond the processors that run our email and scheduling, and don't add you to any list you didn't ask for.

Case studiesOnly with explicit written permission, anonymized by default, and never referencing your clients or engagement details.

Site basicsServed over HTTPS. The contact form runs on Formspree; scheduling on Calendly; their processing is governed by their own policies.

Questions about any of thisgiorgi@ovrenn.com — you'll get an answer from the founder, not a queue.